You Can’t Test Everything

When it comes to internet marketing, testing is the name of the game. Testing is an invaluable tool, whether you’re testing a new link building strategy, PPC landing page or eMail marketing campaign. In order to better hone your craft & improve your results you need to find out what works and what doesn’t.

Leadership & Execution

From time to time, one of my clients will ask me “What are your most successful clients doing that we’re not doing?” or “What’s the secret sauce?”, as if I’m holding out on them. Here’s the thing – it doesn’t matter how many great ideas I throw your way or how many marketing plans we come up with. The biggest difference between my clients who are KILLING it and the ones who are just ‘doing okay’ is pretty simple…